“In pop culture, girls who crush hopelessly on guys they can’t have are painted as just that – hopeless. Over and over again, we’re taught that girls who openly express sexual or romantic interest in guys who don’t want them are pitiable, stalkerish, desperate, crazy bitches. More often than not, they’re also portrayed as ugly – whether physically, emotionally or both – in order to further establish their undesirability as an objective fact. Both narratively and, as a consequence, in real life, men are given free reign to snub, abuse, mislead and talk down to such women: we’re raised to believe that female desire is unseemly, so that any consequent shaming is therefore deserved. There is no female-equivalent Friend Zone terminology because, in the language of our culture, a man’s romantic choices are considered sacrosanct and inviolable.